Paid advertising for small businesses · Barcelona

Campaigns that bring customers, not just clicks.

I'm Denis Okhotin. I set up and manage advertising on Meta (Facebook and Instagram), Google and TikTok for businesses that need more orders, bookings or calls — with no agency in between and no fine print.

Meta · Google · TikTok
All three platforms, one person accountable
English · Español · Русский
I work in three languages
Barcelona
Registered professional in Spain
Denis Okhotin, paid advertising specialist

Denis Okhotin · Barcelona

Services

Three platforms. One goal: make your phone ring.

I pick the platform based on your business and your customer, not on what's trendy. Sometimes one is enough; sometimes they work best together.

01 Meta

Meta Ads

Facebook & Instagram

For local businesses, services and online shops. Best when the customer doesn't know they need you yet and interest has to be created.

  • Business Manager and pixel setup
  • Message, lead form and sales campaigns
  • Ad creatives and copy
  • Audiences, retargeting and A/B tests
02 Google

Google Ads

Search, Shopping, YouTube

For reaching people who are already searching for what you offer. Plumbers, clinics, lawyers, renovations, shops — purchase intent is at its highest here.

  • Keyword and competitor research
  • Search and Performance Max campaigns
  • Google Shopping for online stores
  • Conversion and call tracking
03 TikTok

TikTok Ads

Short video

For visual products and younger audiences. Cost per result is still low if you know which formats work.

  • Account and pixel setup
  • Scripts for videos that convert
  • Traffic, lead and sales campaigns
  • Scaling what works

Also, when needed

  • Audit of ad accounts you already run
  • A simple landing page if you have nowhere to send traffic
  • Analytics: Google Analytics 4, Tag Manager, events
  • Training your team to run campaigns in-house

How I work

From the first message to the first customers

  1. 01

    Conversation

    Half an hour on the phone or a video call. What you sell, to whom, how much you can afford to invest and what has worked or failed before.

  2. 02

    Proposal

    Within two or three days you get a clear plan: platforms, recommended budget, what I need from you and what results are realistic.

  3. 03

    Setup and launch

    I create the accounts in your name, install tracking, prepare ads and audiences. Ads are usually live within a week.

  4. 04

    Optimisation

    I check the campaigns daily, switch off what doesn't work and scale what does. Every month you get a report in plain language, no jargon.

Why me

What you can expect

Direct contact

You talk to the person running your campaigns. No account manager, no intern, no "I'll call you next week".

The accounts are yours

Everything is built in accounts in your name with your access. If you ever stop working with me, you keep the whole history.

Small budgets, taken seriously

I know how to start with €300 a month and grow from there. You don't need an enterprise budget to get my attention.

Numbers, not promises

Cost per customer, return on ad spend, calls received. We measure what matters and review it together.

Three languages

Spanish, English and Russian. Useful if your audience or your team is international — very common in Barcelona.

Everything above board

Registered professional in Spain, invoices with VAT and a clear contract. No surprises at the end of the month.

Denis Okhotin, paid advertising specialist

About

Denis Okhotin

I'm a paid advertising specialist based in Barcelona. I work with small businesses — restaurants, clinics, workshops, online shops, professional services — that want to grow but have neither the time nor the desire to learn Facebook Ads or Google Ads themselves.

My job is to turn your ad budget into calls, bookings and orders. No hundred-page reports, no buzzwords: I tell you what we're doing, what it costs and what it's bringing in.

I'm registered as a self-employed professional in Spain (IAE code 751, advertising professionals) and work under contract with proper invoicing.

Location
Barcelona, Spain
Activity
Advertising and public relations (IAE 751)
Platforms
Meta Ads, Google Ads, TikTok Ads
Languages
Spanish, English, Russian
Clients
Small businesses and professionals

Contact

Tell me what you sell and I'll tell you how I'd promote it

Fill in the form or message me directly on WhatsApp. I reply during working hours, usually within a few hours.

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